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There was a time before Elon Musk was tweeting 60 times a day about trans people and the woke mind virus — and it wasn’t that long ago. As recently as 2018, Elon was boasting about Tesla scoring a 100 on the Human Rights Campaign’s corporate equality index and telling anyone who was bothered by that to “not buy our car.” So what happened? Today, Ryan Mac (bsky.app/profile/did:plc:emhyi4kljodgqlusdsopg…) and Kate Conger (bsky.app/profile/kateconger.com), authors of Character Limit: How Elon Musk Destroyed Twitter (penguinrandomhouse.com/books/737290/character-…), unpack Elon’s personal and political midlife crisis — and the price we pay for it.
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