Building AI Risk Mitigation with Ina Jelic Enough CEO

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What happens when AI leaves the lab and enters real life?

In this episode of the AI Agents Podcast, host Demetri Panici sits down with Ina Jelic, Founder & CEO of Enough, to explore how AI can be used to solve one of the most critical and human problems: personal safety.

Ina shares a powerful personal story that led her into building an AI-powered wearable — a mini AI bodyguard — designed to detect threats autonomously using multimodal AI, including audio and video analysis.

From real-time danger detection to evidence collection and intelligent escalation, this conversation dives deep into how AI can replace human limitations in high-stress situations.

You’ll hear how AI agents reason in real time, why edge AI matters for safety-critical products, and what it really takes to bring AI + hardware into the real world.

This episode also explores the emotional, ethical, and technical challenges of deploying AI systems that people rely on when it matters most.
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⏰ TIMESTAMPS
– Why AI going live is both exciting and scary
– Meeting Ina, Founder & CEO of Enough
– A real-life attack and the reality of personal safety
– Introducing the AI-powered wearable bodyguard
– Audio threat detection and keyword analysis
– Video analysis, object detection, and behavior patterns
– Why AI must act without user input
– From idea to R&D: building the product
– Why evidence matters psychologically
– How AI became the true core of the product
– AI in police systems and manual processes
– How AI evolution changed the product architecture
– Edge AI and real-time decision making
– What edge AI actually means
– How it feels to finally bring AI into the real world
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Building AI Risk Mitigation with Ina Jelic Enough CEO | EP114

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