AI Engine Optimization: Insights from HubSpot's Neri Bluman

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! (rss.com/podcasts/ai-chat-podcast/voicemail)
In this episode, we explore the transformative impact of AI engine optimization on how brands engage with consumers. Neri Bluman shares insights on the evolution from traditional SEO to Answer Engine Optimization and the pressing need for businesses to adapt to this new landscape.

• Get the top 80+ AI Models for $8.99 at AI Box: ⁠⁠aibox.ai (aibox.ai)
• How I Grow and Scale My Business with AI: skool.com/aihustle
• Neri Bluman: es.linkedin.com/in/neribluman
• Hubspot: hubspot.com/home-d
• Watch on YouTube: youtu.be/v3hDZicUi44

Chapters
00:00 Introduction to AI Engine Optimization
02:22 The Evolution of Search and AI
05:10 Foundations of Answer Engine Optimization
07:51 Collaboration with HubSpot
10:38 The Future of AEO and HubSpot Integration
13:16 Expanding Access to AEO Tools
15:57 Understanding Different AI Models
18:31 Strategies for Improving AI Visibility
21:03 The Role of Automation in Marketing
23:55 Final Thoughts and Advice