Global Invoicing

In this episode:

• The nightmare of global invoicing for small online businesses

• Why even big platforms (like Squarespace and Teachable) miss the mark on EU tax compliance

• How Petra and Teresa navigated invoicing across borders with Ableify and LearnWorlds

• The key difference between meeting regulations and meeting customer needs

• What product teams can learn from regulatory edge cases

• How missing a single detail can block the “moment of value creation”

• Why story mapping is critical for finding gaps between “we shipped it” and “customers got value”

Key takeaways:

• Customers define value, not your compliance checklist.

• Regulatory work still requires discovery—you can’t skip understanding user needs.

• The path to value doesn’t end when your feature works; it ends when your customer succeeds.

• “Sweating the details” isn’t micromanagement—it’s good product management.

Memorable quotes:

“If you don’t sweat the details, people choose other platforms.” — Petra Wille

“It’s not a little detail when your client won’t pay the invoice.” — Teresa Torres

Resources & Links:

• Follow Teresa Torres: ProductTalk.org

• Follow Petra Wille: Petra-Wille.com

Mentioned in the episode:

• Squarespace (squarespace.com)

• Stripe (stripe.com)

• Product at Heart (productatheart.com)

• Teachable (teachable.com)

• LearnWorlds (teachable.com)

• Ablefy (ablefy.io/en)

• Become a Better Product Leader: A 52-Week Transformation Journey (petra-wille.com/course-info-strong-to-exceptio…) by Petra Wille

• Product Talk Academy (learn.producttalk.org) by Teresa Torres