The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)

How do you talk about a product before anything like it exists? How do you guide the engineers building it and the marketing department who has to sell it?

As co-creator of the iPod and iPhone, founder of the learning thermostat Nest, and with over 300 patents to his name, Tony Fadell is a serial entrepreneur who now focuses on investing. He tells Azeem Azhar how he uses opinion-based decision-making in his work, and why thinking like a product manager helps drive radical innovation.

They also discuss:

• What a “parent CEO” is and why they are crucial to an innovating company.

• How focusing on profits and loss (“P&L”) can stifle innovation in large companies.

• Why no one has been able to design the perfect TV remote.

• Why Tony believes the metaverse, as a social experience, is doomed to fail.

@azeem (twitter.com/azeem)

@exponentialview (twitter.com/exponentialview)

@tfadell (twitter.com/tfadell)

Further resources:

• General Magic (Documentary Film 2018) (generalmagicthemovie.com)

About Exponential View:
Welcome to Exponential View, where Azeem Azhar examines how exponential technologies such as AI are reshaping the future. Each week, Azeem shares his analysis or speaks with an expert guest to shed light on frontier shifts across technology, business and society.

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Production by EPIIPLUS1.
Production and research: Baba Films, Marija Gavrilov.

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