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Brett Heyman launched Edie Parker as a luxury handbag business. Her acrylic clutches became a hit with Met Gala-going celebrities. Despite her success with accessories, she decided to pivot to a uniquely challenging industry: legal cannabis.
She talks about what she learned working in Gucci PR during the Tom Ford era, why she entered the cannabis business, and the stigma she's still fighting.
CHAPTERS
Introduction
From Gucci PR to Founding Edie Parker
The Kate Hudson Met Gala Bag That Started It All
Why She Pivoted to Cannabis
Why You Have to Be Vertically Integrated in Every State
The Stripes That Are "Too Appealing to Children"
What Trump's Rescheduling Order Actually Changes
Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More
Why No Institutional Investor Will Touch Cannabis
Did the Cannabis Pivot Scare Off Handbag Customers?
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