Marina Larroudé on Anna Wintour, Barneys, and Building a Multi-Million Dollar Brand

Amy Odell talks with fashion director-turned-entrepreneur Marina Larroudé about why she left Teen Vogue for Barneys -- and then started her own brand. Marina recalls Style.com's earliest days; how top brands really weren't on board with the internet; what it was really like to work for Anna Wintour; and what she saw from inside the industry that convinced her there was a big business opportunity in footwear.

Part 2 is available to paid subscribers at BackRow.net (backrow.net/%20) (which includes full newsletter access) or through Apple Podcasts or Spotify. In Part 2, Marina talks about how she makes walkable heels; what it was like for Taylor Swift to wear her shoes on the Eras tour; and her plans for the future of Larroudé.

Products mentioned in this episode:

⁠Boat shoes⁠ (go.shopmy.us/p-44171975)

⁠Fuzzy lined ballet flat⁠ (go.shopmy.us/p-44172227)

⁠Dolly platform sandal⁠ (go.shopmy.us/p-44172562) (the same style Taylor Swift wore):

⁠Stella sneaker⁠ (go.shopmy.us/p-44172728)

CHAPTERS:

00:00 — Introducing Marina Larroudé

03:00 — Why are people so fascinated by Anna Wintour and the Condé Nast world?

05:30 — What does the fashion director at Teen Vogue do?

09:00 — Marina's experience at Style.com

13:30 — The Bella Thorne photoshoot disaster

16:30 — Marina's experience working with Anna Wintour

18:40 — Why Marina left fashion media to work at Barneys

25:10 — On founding Larroudé: "No one was making high-quality shoes for drop-off"

35:00 — How Marina makes Larroudé's shoes comfortable

38:30 — Listen to part 2 for Marina's take on what makes a walkable heel

Back Row newsletter (backrow.net)

Amy Odell - Instagram (instagram.com/instamyodell)

Marina Larroudé:

Instagram (instagram.com/marinalarroude/?hl=en)

Larroudé:

Website (larroude.com)

Instagram (instagram.com/larroude/?hl=en)

TikTok (tiktok.com/@larroude.com?lang=en)

This episode was produced by Amy Odell and edited by Amy Odell, Jonathan Voytko, and Joyce Ciesel.

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