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My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ contrarianthinking.biz/oobo_bigdeal
If AI can write, code, and think cheaper than you — what's left? Your edge isn't intelligence anymore. It's taste, focus, and emotional depth.
You'll learn:
• Why taste is your only moat in a world of infinite AI output
• How emotion and vulnerability are what machines can't replicate
• Why the 80/20 rule is now 99/1 — and where to focus
• Why imperfection is the new differentiator
• How the best founders used judgment, not effort, to win
The winners won't be the hardest workers. They'll be the ones who protect their attention and refuse to let a machine do their thinking.
Head to beehiiv.link/gukwct to start your newsletter today! Use CODIE30 for 30% off your first 3 months.
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Introduction
The AI Takeover: Who Gets Replaced First
Humans Are Meaning-Making Machines: Your Real Competitive Advantage
Emotion Is Our Moat: What AI Cannot Take From Us
Taste Over Execution: The New Differentiator
Focus and Courage: The Psychological Bottleneck
The Ghost Writer Problem: Don't Outsource Your Brain
Authenticity in a Synthetic World: Why Imperfection Wins
The 99-1 Rule: Hard Work Is No Longer Enough
Build AI-First or Get Eaten: Your Action Plan
Keep Your Humanity: The Creative Advantage
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