BigDeal

If You Want To Make More Money, Avoid These 7 Mistakes

Donnerstag, 10. September 2026 · 26 min

MP3

Shownotes

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:

→ contrarianthinking.biz/raiseyourprices

The only thing between you and the income you want is believing you need permission to charge what you're worth.

In this episode, you'll learn:

• The “Fear Tax”

• Why discounting is a death spiral and how Bed Bath & Beyond went bankrupt

• The value split pricing model: how to charge 10% to 30% of the value you create so your client keeps 70% to 90% of the upside and everybody wins

• The Seven Deadly Pricing Sins

• My five step repricing framework

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() Introduction: The Fear Tax and Why You're Underpriced
() Jenny's Splendid Ice Cream: The $2 Scoop That Almost Killed a Dream
() The Seven Deadly Pricing Sins: How to Identify Your Mistakes
() Chris Doe on Pricing Psychology: The With or Without You Energy
() Sin One and Two: Imitation and Delusion
() Sin Three: Surrender Through Discounting
() Sin Four Through Seven: Hustle Poverty, Hero Complex, Doormat Work, and Self-Extraction
() Charlie's Story: From $5K Job Coaching to $40K Book Proposals
() Value-Based Pricing: The 10-20-30% Formula
() Compared to What: The Most Powerful Sales Question
() The Five-Step Repricing Framework: Floor, Ceiling, and Action
() The Million Dollar Book Launch and Your Next Move

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