How Music Superfans Are Cashing In on Kalshi w/ Luana Lopes Lara

Prediction markets have become mainstream and are changing the way fans engage with music and pop culture. Kalshi COO and co-founder Luana Lopes Lara joins Billboard On The Record to discuss how the platform is expanding into new categories and giving music superfans the ability to put money behind their favorite artists and predictions. She breaks down why she believes it was essential for Kalshi to be fully government regulated, how the company views insider trading and why she sees music and entertainment as essential to the platform's future.

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