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Welcome to Bootstrap Secrets — the next evolution of the show that started as Marketing In Your Car and grew to nearly 1,400 episodes documenting the journey of bootstrapping ClickFunnels from zero to a billion dollars in sales, without a dime of outside funding.
Now Russell Brunson is doing it again. With his new company, OverSkill, Russell is building his second billion-dollar business — this time in the age of AI, where a team of 30 can do what used to take 600. And just like before, he's documenting every step in real time: the launches, the experiments, the wins, the failures, and the hard-won lessons from the last decade that make this run faster.
Whether you're bootstrapping your first company, scaling toward your next milestone, or a funded founder who wants to know how bootstrappers grow profitably, this is your front-row seat to the journey.
Subscribe now and build alongside Russell — from zero to a billion, yet again!
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How I Found My NEXT Billion-Dollar Business
25 years ago I paid a guy in Romania $20 to build my first software product. A decade ago, Todd Dickerson and I bootstrapped ClickFunnels from $0 to over $1 billion in sales without taking a dollar of outside funding. Today we're doing it a
Welcome to Bootstrapped Secrets – A New Show From Russell Brunson
Welcome to Bootstrapped Secrets — a new podcast and YouTube channel by Russell Brunson. We bootstrapped ClickFunnels from $0 to over $1B in sales with no outside funding. Now we're building our next company, OverSkill, and this show documen
One Funnel Away: Evolution - How We Scaled ClickFunnels to $1 Billion | #Success - Ep. 138
Last week I told you the story of everything that led up to launching ClickFunnels — my original “One Funnel Away.” I ended it like the hero coming home victorious with the elixir. But here’s the thing about a hero’s journey: it always has
You’re Only One Funnel Away: The Backstory Behind ClickFunnels - #Success - Ep. 137
When I was a kid, I mailed 38 hand-stapled sales letters to names I picked at random out of the phone book, absolutely certain I was about to get rich. Zero people responded. That was my very first funnel — and it flopped like almost every
Come Hang Out Backstage! My New Platform (and the First-Ever Q&A) | #Marketing - Ep. 136
I have millions of followers across every platform… and when I go live, maybe 150 people actually see it. Back in the Periscope days, I’d hit “go live” and five or six thousand people would show up instantly, and we’d just hang out — that’s
One Funnel to Rule Them All: How to Find the One That Actually Matters | #Marketing - Ep. 135
For years people have asked me the same question: Russell, if you could only build one funnel, what’s the best one? And my answer always frustrates them — it depends. But here’s what almost nobody realizes: inside every business, there’s on
We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! | #Success - Ep. 134
A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it. We shut it down, and I honestly didn’t k
The $1,500 Dan Kennedy Course That Quietly Changed My Business | #Success - Ep. 133
When Steve Jobs introduced the iPod, he didn’t say “now you can fit fifty songs on a CD instead of ten.” He said CDs are dead — and pulled a thousand songs out of his pocket. That’s not a better product. That’s a new category. And it’s the
The Propaganda Playbook: AI Politics (Spencer Pratt Spent $0 on AI Ads. Will He Beat the Mayor of LA?) | #Marketing - Ep. 132
Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than the entire campaign of the sitting mayor of Los Angeles, who’s backed
The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) | #Marketing - Ep. 131
In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. Three weeks ago it was hantavirus. The CDC says the risk to Americans i
The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) | #Marketing - Ep. 130
A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She w
The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) | #Marketing - Ep. 129
There’s a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran’s $0 propaganda budget — a few Lego figures
The Propaganda Playbook: Scam School ($1.7 Trillion in Debt and AI Just Made the Degree Worthless) | #Marketing - Ep. 128
It was Saturday, May 14th, 2005. I was sitting in the middle of a packed auditorium on graduation day from Boise State, and I looked left, I looked right, and I saw hundreds of people with huge smiles on their faces. And I was confused. Not
The Propaganda Playbook: Scientology (A $380,000 Funnel And 65 Million Written Words) | #Marketing - Ep. 127
The most sophisticated sales funnel ever built isn’t from a tech startup. It’s not Amazon, it’s not Apple, it’s not from any business-school case study you’ve ever read. It’s a religion. The man who built it wasn’t a theologian or a prophet
The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) | #Marketing - Ep. 126
There’s a moment when the future shows up and the people writing about it forget to check who’s actually building it. The New York Times just profiled a guy who built a $1.8 billion company from a house in LA with two employees and a stack
The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) | #Marketing - Ep. 125
There’s a moment when you can’t tell what’s real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he’s posted online for years - and a few hours later you find out he ne
The Propaganda Playbook: OnlyFans (He Made $701 Million - She Made $180 a Month ) | #Marketing - Ep. 124
There’s a dangerous moment in marketing… when a lie gets wrapped so tightly in a feel-good story that people don’t just believe it - they defend it. And this week, I couldn’t shake that feeling as I watched the world celebrate someone whose
The Propaganda Playbook: Holy War (How the Pentagon Is Selling a Crusade to American Troops) | #Marketing - Ep. 123
There’s a moment when a message stops being information… and starts becoming identity. And when that shift happens, logic doesn’t just lose - it becomes irrelevant. That’s the thread I couldn’t stop pulling on this week. Because what’s unfo
The Propaganda Playbook: Epstein Files (Why You Know LESS After History's Biggest Document Dump) | #Marketing - Ep. 122
Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That’s the paradox I couldn’t stop thinking about. Everyone’s arguing over names, sides, and headlines - but they’re missing the real st
I Walked Away From My Biggest Event... Then Everything Changed | #Marketing - Ep. 121
In this episode of The Russell Brunson Show, I’m sharing something I never thought I’d say again… Funnel Hacking Live is coming back. But to really understand why, you have to go back to why we ended it in the first place. For over a decade
The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120
In this episode of The Russell Brunson Show, I’m breaking down something that most people completely miss when they look at big global events. Everyone is arguing about whether a war is right or wrong - but that’s not actually the most impo
Kaley Chu’s Bold Experiment That Took Her From Introvert to International Speaker | #Success - Ep. 119
In this episode of The Russell Brunson Show, I sat down with Kaley Chu, and we talked about one of the most powerful personal transformation stories I’ve heard in a long time. Kaley started out extremely introverted, struggling with confide
Struggling to Focus While Writing? Adam Leeb’s "Freewrite" is the Solution | #Marketing - Ep. 118
In this episode of The Russell Brunson Show, I sat down with Adam Leeb, the founder of Freewrite, and we went deep into one of the most fascinating product journeys I’ve seen in a long time. If you’ve ever struggled with writing because you
Transmuting Desire Into Drive: Napoleon Hill’s Controversial Claim | #Success - Ep. 117
Most people skip over the chapter on sexual transmutation in Think and Grow Rich because it feels uncomfortable. I’ll be honest… for years, I did the same thing. But recently, I pulled something fascinating out of my vault - a 1937 issue of
How I’m Using AI to Outwrite, Outbuild, and Outlaunch My Competition | #Success - Ep. 116
Most entrepreneurs are dabbling with AI right now… testing prompts, playing with tools, maybe even writing a few emails with it. But what I’ve realized over the last year is this: AI isn’t just a productivity hack. It’s a force multiplier.
Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115
Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable m
Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 1 | #Marketing - Ep. 114
Most entrepreneurs don’t struggle because their offer is bad. They struggle because they’re trying to scale without understanding the real leverage points. In this episode, I’m sharing Part One of a live Q&A I did at Scaling Online - where
Tested Advertising Methods: The Blueprint for Higher Conversions | #Success - Ep. 113
Most entrepreneurs think their funnel is broken when it doesn’t convert. But after building funnels for over two decades, I can tell you the truth… ninety-nine percent of the time, the funnel isn’t the problem. The problem is we haven’t don
Vanessa Van Edwards on the Hidden Science of Trust, Charisma, and Selling Without Being Salesy | #Marketing - Ep. 112
In this episode of The Russell Brunson Show, I sat down with Vanessa Van Edwards, and I knew right away this conversation was going to hit differently. I’ve been seeing Vanessa everywhere lately, and when she told me she used funnels and we
The One Comma Club Challenge: Day 5 of 5 - Making Success Inevitable | #Marketing - Ep. 111
In this episode of The Russell Brunson Show, everything clicks into place. This is the moment where belief turns into inevitability. After a week of learning funnels, sales, leverage, and speed, today’s focus is on what actually determines
