Hitler's Gift to the Hippies: The VW Beetle Story Part I – Rerun

Business History is off this week, so we wanted to keep you entertained with a rerun, in case you missed our Beetle episode the first time around. (You can help us win a Signal Award for this episode by voting here (vote.signalaward.com/PublicVoting#/2026/indivi…).)
The VW Beetle was the biggest selling car of all time - and it found particular favor with people like hippies and surfers. But this icon of the 60s counterculture had its roots in Nazism. The Volkswagen - the People's Car - was an obsession of Adolf Hitler. He wanted to transform Germany into a land of drivers - and needed an affordable, but reliable automobile.
Germany's private auto manufacturers knew the project was doomed to failure. So Hitler assembled a team of designers and factory managers to enact his vision - even if that meant enslaving workers and committing murder.
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