Business of Automation

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   North American Robotics Q3 2026: Automotive, Cobots and Manufacturing Growth

   North American businesses ordered nearly 11,000 robots in the third quarter of 2026, up 24.8% from the same period last year. Who’s buying them, and what’s driving the spending? For this special edition of The Business of Automation, Aaron
   29 min
2. 23. Okt.

   Building the Robotics Workforce: What Employers Can Learn From the U.S. Army

   Robotics needs people who can bridge engineering and everyday operations. Can workforce training keep pace? In Episode 9 of The Business of Automation, Aaron Prather, Director of Market Intelligence at A3, examines three responses to that c
   14 min
3. 16. Okt.

   Avoiding Automation Failures with ATI Cofounder Bob Little

   Buying a robot is only one part of making automation work. The bigger challenge is understanding the manufacturing process, choosing the right integration partner, and defining what success needs to look like on the factory floor. In Episod
   39 min
4. 9. Okt.

   Robot Hands and the Business Case for Humanoids

   A humanoid can walk, jump, and backflip. Its business value depends on what it can do with its hands. In Episode 7 of The Business of Automation, Aaron Prather, Director of Market Intelligence at A3, examines how Unitree, Tesla, Tangent Rob
   16 min
5. 2. Okt.

   China’s Robot Lead, Amazon’s $100M Facility and Vogue’s Humanoids

   Five million industrial robots are working in factories worldwide. Amazon is expanding the manufacturing infrastructure behind its robotics network. Vogue is putting humanoids on a runway. Three different stories raise the same business que
   16 min
6. 25. Sept.

   Permission to Deploy: FCC Robot Reviews, Triton 1 and Mixed-Fleet Standards

   Every robot needs permission before it can scale. This week, Aaron Prather examines three gatekeepers shaping the automation market. The FCC has begun granting conditional approval to specific foreign-made robots, including four Husqvarna r
   13 min
7. 18. Sept.

   1,500 Warehouse Robots, Vention's AI Lab and a $12M Bet on Touch

   Three robotics stories point to the same business lesson: successful deployment depends on far more than the robot. Hai Robotics has been selected to deploy more than 1,500 HaiPick Climb robots for an unnamed European fashion retailer. The
   12 min
8. 11. Sept.

   The Q2 Numbers Are In: Robot Orders Rise as Demand Moves Beyond Automotive

   North American companies ordered 8,940 robots worth $622 million in the second quarter of 2026. Unit orders increased 4.3% from a year earlier, while order value climbed 21.3%. Those are strong headline numbers, but the bigger story is what
   32 min
9. 4. Sept.

   Teradyne vs. JAKA, NSF’s $30M Robot Center and Carbon’s 150M Plants

   Three robotics stories reveal where the industry’s next competitive battles are moving: patents, people and data. Teradyne Robotics filed a patent infringement case against JAKA at Europe’s Unified Patent Court. The National Science Foundat
   15 min
10. 28. Aug.

    This is The Business of Automation

    The Business of Automation is a weekly video podcast exploring the money, markets, policies, and business decisions shaping industrial automation. Hosted by Aaron Prather, Director of Market Intelligence at A3, the show goes beyond the head
    1 min
11. 28. Aug.

    Serve’s Forecast Cut, FORT’s SPAC and SoftBank’s $200M Gravis Bet

    Three robotics stories reveal the same business risk: dependency. Serve Robotics grew revenue 404% year over year and still cut its 2026 forecast by more than 60%. FORT Robotics is pursuing a public listing at a $556.6 million enterprise va
    15 min