Stuart Cain: Why Domestic Cricket Critics Are Missing the Bigger Picture (Ep142)

Stuart Cain is the CEO of Warwickshire, one of England’s most historic sporting institutions and the newly crowned champions of the 4-day game. This is a case for county cricket from Championship winners themselves. It’s a format that comes under a lot of heat: poor attendances and a challenging business model make it an easy target. Stuart puts forward one of the most compelling cases for not just the County Championship, but also the Blast, which has taken a back seat in the shadow of the Hundred. Bringing it all together, the underlying argument is that you can’t look at cricket formats in isolation. County Cricket may not make money, but the England Test team does. Where do those players come from? I won’t give away the whole show. Let’s get to it. I’m delighted to welcome Stuart to the Business of Sport.

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