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Meta and the Battle for Smart Glasses | I'm a Creep | 2
It’s 2023, and Meta Ray-Bans have just helped Mark Zuckerberg turn a corner. After his disastrous investment in the Metaverse, Meta’s AI-enabled smart glasses are a welcome victory for the company. But the competition is coming. And so are
Meta and the Battle for Smart Glasses | Prize on the Eyes | 1
It’s 2011, and two Stanford students have built eyeglasses with a tiny camera inside. Their a prototype paves the way for Meta Ray-Bans, the first tech-enabled eyewear to truly go mainstream after attempts like Google Glass fizzled. But in
F1 vs NASCAR | F1 Roars Into the U.S. | 4
In 2019, the Netflix series Formula 1: Drive To Survive ushered in a major uptick in the sport’s popularity among Americans. Then, the 2021 F1 season saw an epic showdown between Lewis Hamilton and Max Verstappen, and interest exploded. The
F1 vs NASCAR | Land of Liberty | 3
Formula One is under new management and pushing to finally break into America. But after decades of failure, it needs to remodel its approach while also facing off against NASCAR. They're racing to capture the next generation of motorsport
F1 vs NASCAR | Pedal to the Metal | 2
When the European Union moves to ban tobacco sponsorship, Formula One boss Bernie Ecclestone finds himself racing to expand the sport’s global reach. But as F1 goes global, NASCAR finds its TV appeal is running out of gas. If you’d like to
F1 vs NASCAR | Start Your Engines | 1
When moonshine runners turn stock car racers, Bill France creates NASCAR and turns it into America’s top motorsport. Meanwhile, in Europe, another canny operator – Bernie Ecclestone – is fighting to bend Formula One to his will. If you’d li
Bumble's Stumble | The Sting | 2
It’s 2024 and Bumble’s users are increasingly frustrated by matches that go nowhere. Investors are equally uneasy as the stock price cascades from its post-IPO highs. In response, new CEO Lidiane Jones rolls out a rebrand with a major chang
Bumble's Stumble | The Queen Bee | 1
It’s 2014 and twenty-four-year-old Whitney Wolfe sues Tinder for harassment, sending shockwaves through Silicon Valley. She walks away with a settlement but pays a high personal price for taking on the “boy’s club” culture in tech. That lea
Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3
When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic helped kick off an NA craze that’s seen mo
Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2
With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights set on the U.S. And Athletic wants to p
Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1
It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste g
Spotify vs Apple Music | Dehumanizer | 2
It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a legal attack that will strike at the ve
Spotify vs Apple Music | Who Stopped the Music? | 1
It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But to do that, they must facedown Internet
Under Armour's Attack on Nike | Signature Sneakers | 3
When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph Curry in 2013. But i
Under Armour's Attack on Nike | Dropping the Ball | 2
It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To
Under Armour's Attack on Nike | Sweat Equity | 1
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. C
Gatorade Sweats the Competition | Be Like Mike | 2
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink gian
Gatorade Sweats the Competition | Searching for a Solution | 1
It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Florida Gators, and so they name it Gatorade
The Buy Now Pay Later Takeover | Fake Money | 3
In the 2010s, FinTech companies emerged offering a Buy Now, Pay Later service that made financing available, at a time when trust in big banks was low. But as dependence on these apps grows, consumers are starting to reassess the cost. Adam
The Buy Now Pay Later Takeover | Maxing Out | 2
Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has a fresh wave of competitors. And as consumers find themselves sucked into vicious debt cy
The Buy Now Pay Later Takeover | No Interest | 1
In the early 2000s, Sebastian Siemiatkowski identified a gap in Europe’s burgeoning ecommerce market — consumers were hesitant to buy products sight unseen. Siemiatkowski’s new company would front the bill and give consumers 30 days to pay.
CrowdStrike: All Systems Down | Digital Dominos | 2
When CrowdStrike's faulty software update shuts down airports, hospitals and TV networks around the globe, they face intense backlash from the public. The world is forced to reckon with a terrifying new reality. As our systems become more i
CrowdStrike: All Systems Down | Guarding the Cloud | 1
In 2011, CrowdStrike launched with an innovative vision: using cloud-based software to provide cybersecurity. They attracted big clients, including Fortune 500 companies and critical government agencies. And along the way, they investigated
Waymo and the Rise of the Robotaxis | Driving Too Fast | 2
When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business? Be the first
Waymo and the Rise of the Robotaxis | Test Drive | 3
Ever wondered what it’s like to ride in a Waymo? David and his daughter headed to downtown Austin to take their first trip in a driverless taxi. Together, they documented all the ups, downs, twists and turns. Later, author and former Waymo
Waymo and the Rise of the Robotaxis | To Build a Driver | 1
When the demands of war ignite a race to build autonomous cars, Google invests billions in the hope of owning the driverless future of transportation. But can it really turn this technological challenge into a viable business? Be the first
Beyond Meat vs Impossible Burger | We've Got Beef | 5
This fall, Beyond Meat became a meme stock, surging …and then falling right back down. For years, alternative meat companies Beyond Meat and Impossible Foods have struggled to win over customers en masse. Deena Shanker of Bloomberg Business
ENCORE: Beyond Meat vs Impossible Burger | Break from the Herd | 4
Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to get back on top of the plant-based food cha
ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3
It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Im
