GUMBALL Founder Talks Wildest Rally Routes, Celebrity Drivers & The Year He Almost Lost It All

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Gumball 3000 founder Maximillion Cooper reveals the wild origins of the world's most famous supercar rally. From clandestine late-night negotiations with stressed Russian cargo plane operators to moving hundreds of thousands of dollars in a shopping bag through London streets, Maximillion breaks down the exact moments Gumball transformed from a rebellious road trip with Johnny Knoxville and the Jackass crew into a globally recognised billion-dollar lifestyle empire.

BEST MOMENTS

"There was never ever an idea to even do a car rally. It sort of happened organically because I got a bunch of sort of friends together to support my ambition and dream to have a Formula One team”

"We do have a still of 242 mph on the clock in Texas. Back then that's decent."

"I owed nearer to 200 grand for these planes."

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