182: Reporting on the World’s Most Secretive Tech Company, with Mark Gurman

Subtitle: State of the Workflow
Myke talks to Mark Gurman of Bloomberg about his workflow for reporting on Apple, building and verifying sources, balancing speed with accuracy, and how publishing a scoop can uncover the next part of the story.

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Guest Starring:
Mark Gurman (relay.fm/people/markgurman)

Links and Show Notes:
Get Moretex – More Cortex, with no ads. (relay.fm/cortex/join)
Check out the Cortex Brand store – Premium Productivity Tools (cortexbrand.com)
Submit Feedback (relay.fm/cortex/feedback)
Mark Gurman – Bloomberg (bloomberg.com/authors/AS7Hj1mBMGM/mark-gurman)
Power On by Mark Gurman – Bloomberg (bloomberg.com/account/newsletters/power-on)
Things (culturedcode.com/things)
The new iPhone... - 9to5Mac – Mark's First Big Scoop (9to5mac.com/2011/09/26/the-new-iphone)
Apple's next major Mac revealed: the radically new 12-inch MacBook Air - 9to5Mac (9to5mac.com/2015/01/06/macbook-air-12-inch-red…)
Apple's Successors for CEO Tim Cook, Other Top Executives - Bloomberg (bloomberg.com/news/articles/2020-09-11/apple-s…)
Apple’s John Ternus Profile: The Likely Successor to Tim Cook as CEO – Bloomberg (bloomberg.com/features/2026-apple-next-ceo)
Who Will be Apple’s Next CEO After Tim Cook? - Bloomberg (bloomberg.com/news/newsletters/2025-10-05/who-…)
Cortex #178: The Process of Investigative Reporting, With Jason Schreier - Relay (relay.fm/cortex/178)