Brock Johnson: 10 Years of Instagram Growth Advice in One Hour

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Brock Johnson has taught Instagram strategy for almost a decade and built an audience of a million followers doing it. Jun and Brock get into the system that made him one of the most consistent creators in the game from the story bank he’s kept since his early days to the task-batching workflow that films a month of reels in one sitting.

They also break down what’s working on Instagram right now, the two kinds of content that will win over the next few years, the number one rule that keeps videos feeling real, and a trial reels playbook that gets one video three separate rounds of reach.

Then Brock opens up the business side: the funnel behind his audience, why he runs one offer instead of many, and the reason every creator needs an email list.

This episode is for creators tired of overthinking their content, the expert whose page is all value and no story, and anyone who’s ready to own more of what they’ve built.

Chapters:
• 02:48 How Jun and Brock met
• 03:31 Breaking the “only share value” rule
• 09:11 Weaving your life into your content
• 10:46 Build a story bank
• 15:58 Brock's upbringing in an entrepreneurial household
• 20:25 How to practice discipline
• 25:43 Work-life balance as priority number one
• 30:10 Batching 30 reels in one sitting
• 32:31 Hiring, leadership and who's on Brock’s team today
• 43:39 Realness comes from speed
• 51:21 The trial reels playbook
• 58:02 Inside Brock’s funnel
• 1:09:18 What still matters in 5 years

Stay connected:
• Creator Unplugged on Instagram (instagram.com/creatorunplugged )
• Creator Unplugged on TikTok (tiktok.com/@creatorunplugged )
• Jun on Instagram (instagram.com/jun_yuh)