#121 100.000+ paying B2B-Customers: The Demand Gen Playbook of Usercentrics (with Chris Elsheikhi)

In this episode, Tim speaks with Chris Elsheikhi (VP Demand Gen, Usercentrics) about his demand generation playbook behind 100,000+ paying B2B customers. Chris explains why B2B referral programs almost never work, how privacy-led marketing becomes a growth lever, and which AI use cases are actually driving impact in his demand gen team. This episode is packed with insights for any B2B tech marketer looking to scale beyond $100M ARR.