157: Kali Sudbrook I Launching a Design Build Business in the Fitness Space

Today, we welcome Kali Sudbrook of Beachside Interiors to the podcast. Kali is a licensed contractor and interior designer based in Orange County, CA, and specializes in creating health-forward spaces. In this episode, Kali shares her niche approach to design and the joy that she experiences creating fitness spaces. We dive deep into her business model, embracing a design specialty and the benefits of being a B2 Remodeler Contractor. We also discuss Kali's perspective on attitude, mindset, community, and all of the things that influence her design journey.

Show Highlights: • Kali's background and transition from a career in academia and fitness to designing specifically for fitness spaces

• The importance and challenges of niching down early in her business

• Kali's journey to becoming a B2 remodeler licensed contractor and how that has given her more control and flexibility in her design projects

• The importance of surrounding yourself with a supportive team and leveraging your network

• Kali's approach to launching her own design business and the motivation behind it

• The role of leadership in design and how Kali has embraced that responsibility

• The value of having a supportive partner and building a community of like-minded people and trade partners

Notable Quotes:
• "Messy action is better than inaction." - Kali Sudbrook.
• "You always have to bring value no matter what you do." - Kali Sudbrook.
• "One of my strengths is I've never been afraid to ask for help." - Kali Sudbrook.
• "Leadership is being a leader when you give away all of the credit when something goes well. And you take all the blame when something goes not good." - Simon Sinek.
• "You do not need high heels and a Louis Vuitton bag to walk into a room of designers and have valuable conversations and make real connections." - Rick.

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Supporting Resources:
Beachside Interiors Website: beachsideinteriorsremodeling.com
Kali Sudbrook on Instagram: instagram.com/kalithecontractor
Beachside Interiors Design & Remodeling on Instagram: instagram.com/beachsideinteriors_oc

Sponsor Links:
Daniel House Club: danielhouse.club
Design Manager: designmanager.com