195: Mae Reedy | Strategies for Scaling

Today we welcome Mae Reedy – founder, principal designer, and general contractor of Mae Reedy Build + Design based in Plano, Texas. In this episode, we discuss overcoming fear, the power of saying yes, and how Mae leverages innovation to stay resilient in an ever-changing economy. Mae shares her thoughtful approach to scaling her business, growing a purpose-driven team, and the custom systems she's developed to manage workflow, empower her team, and maintain momentum. Her journey from Etsy entrepreneur to seven-figure design-build powerhouse is full of insights, grit, and inspiration.
SHOW HIGHLIGHTS
• Mae shares how she scaled her business from her dining room table to a 12-person, seven-figure firm.
• Her strategic response to shifts in the housing market, including the pivot toward additions and aging-in-place renovations.
• How Mae used economic forecasts and industry resources to stay ahead of market challenges.
• The role of personal and professional mentorship in her growth, including the influence of her CFO husband and industry associations like NARI.
• Her unique STAR method (Schedule it, Tackle it, Analyze it, Repeat it) to maintain creative and operational momentum.
• The importance of developing systems for delegation, consistency, and long-term scalability.
• Why Mae approaches her business like it's always ready to be sold – even if she never plans to.
• A deeply personal story of resilience and perspective that defines her secret to survival in business and life.
NOTABLE QUOTES
• "To be able to scale, it's not about volume, it's about control."
• "Everything can't live in my head — that's kind of a mess."
• "If I don't keep my books right… all of this wonderful opportunity could pass me by."
• "The weight of the world is not mine alone."
SUPPORTING RESOURCES
• Mae Reedy Build + Design Website
• Mae Reedy on Instagram
• NARI (National Association of the Remodeling Industry)
SPONSOR LINKS
• Design Manager
• Daniel House Club
• Hooker Furnishings