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Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley.

We cover the entire range of the last half-century, from Apple's earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple's most iconic products. Apple's history is also our shared tech history, and these are all stories worth telling. Hosted by Jason Snell and Myke Hurley.

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  1. 15: Building the Band (Part 3, Origin of the iPod)

    Apple begins a crash program to build a music player by the end of 2001, aided by a fortuitous discovery in Japan. Hardware chief Jon Rubinstein recruits a brash young product manager, Tony Fadell, to figure out how all the parts fit togeth

  2. 14: Digital Hub (Part 2, Origin of the iPod)

    Guiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integrate music into the mix--and Apple will have to scramble to catch up.

  3. 13: The MP3 Revolution (Part 1, Origin of the iPod)

    Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit MP3 player, the iPod. This epi

  4. 12: Ron Johnson and the Genius of the Apple Store

    In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store, and much more. Links

  5. 11: Apple's Mac OS Crisis: Advisor to the Chairman (Part 7)

    Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he secretly plotting to take over Apple? This episode of Designed in Cali

  6. 10: Apple's Mac OS Crisis: The Bake-Off (Part 6)

    Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion? This episode of Designed in California is sponsored by: • Iru (http://iru.com)

  7. 9: Apple's Mac OS Crisis: Who's NeXT? (Part 5)

    Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy to replace Mac OS. An unlikely person makes an unlikely phone call to

  8. 8: Apple's Mac OS Crisis: To Be, or Not? (Part 4)

    Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options? This episode of Designed in California is sponsored by: • Bulletin (ht

  9. 7: Apple's Mac OS Crisis: Plan Be (Part 3)

    A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of. This episode of Designed in California is sponsored by: • Aro Base Group (https://arobas

  10. 6: Apple's Mac OS Crisis: Copland (Part 2)

    Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company. This episode of Designed in California is sponsored by: • Selkie Design (https://

  11. 5: Apple's Mac OS Crisis: The End of the Road (Part 1)

    In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperate attempt to build a replacement. Guest Starring: John Siracusa (http:

  12. 4: Road to the Apple II: Computer Faire (Part 4)

    The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own. Links and Show Notes: Originally released as Upgrade #625. Presented by Myke Hurley and Jason Snell. Writ

  13. 3: Road to the Apple II: A Complete Computer (Part 3)

    Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power supply designed by Rod Holt, and wrapped in a plastic shell designed by Jer

  14. 2: Road to the Apple II: The Partnership (Part 2)

    We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows signs of breaking. Links and Show Notes: Originally released as Upgra

  15. 1: Road to the Apple II: Apple for Sale (Part 1)

    We take you back to 1976 and recount Steve Jobs's numerous attempts to sell Apple or, at the very least, get someone to make an investment in the fledgling company. Links and Show Notes: Originally released as Upgrade #619 Presented by Myke

  16. 0: The Origin of Apple

    Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help they got along the way. Links and Show Notes: Presented by Myke Hurley a

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