Selling Without Feeling Salesy: Making the Leap to Seller-Doer

What happens when an engineer who's great at solving technical problems suddenly gets told they need to sell? For many technical professionals, the shift from "doer" to "seller-doer" is one of the hardest transitions in their career.
In this episode, Jessica Nuncio—VP of Business Development and Marketing at Naranjo Civil Constructors—shares her unconventional journey from receptionist to leading business development, why engineers freeze when asked to sell, and how to make that transition without losing your authenticity.