What Do You Do After Losing to SpaceX and Blue Origin, TWICE?

What happens when you dedicate five years competing against SpaceX and Blue Origin for NASA’s moon mission—and lose, twice? Aerospace executive Andy Crocker shares how he led a 300-person team through the highs and heartbreak of NASA’s human landing system project. The loss forced him to recalibrate not just his career but his purpose, leading him to write The Unconditional—a book for his kids that became a framework for leadership and life. Andy and Dr. James Bryant explore five unconditional values—love, gratitude, integrity, accountability, and endeavor—that help leaders win at work without losing what matters most at home.