The History of Catalog Shopping

Long before smartphones and Amazon, shopping from home was already a global phenomenon thanks to the printed catalog.

Peaking at more than fifteen hundred pages, the massive Sears Catalog became an American icon, serving as a vital lifeline for isolated rural homesteads and a book of wonders for generations of children who spent hours scouring its pages to build their holiday wish lists.

But the famous 'Wish Book' was far more than a toy guide; it was part of an economic revolution whose roots trace back to the Renaissance.

Learn more about the history of catalog shopping on this episode of Everything Everywhere Daily.

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