Episode 118 — Podcasting and Centralization

Ben and James discuss the business of podcasting specifically and advertising generally, and why Apple’s recent changes will have less of an effect than people think.

Presented by MailChimp (bit.ly/exponent-mailchimp)

Links

• Ben Thompson: Podcasts, Analytics, and Centralization — Stratechery (stratechery.com/2017/podcasts-analytics-and-ce…)

• Episode 082: A Podcast About Podcasts — Exponent (exponent.fm/episode-082-a-podcast-about-podcasts)

• Ben Thompson: Aggregation Theory — Stratechery (stratechery.com/2015/aggregation-theory)

• Ben Thompson: Patreon’s Update — Stratechery Daily Update (stratechery.com/2017/the-news-revenue-hub-and-…)

Hosts

• Ben Thompson, @benthompson (twitter.com/benthompson), Stratechery (stratechery.com)

• James Allworth, @jamesallworth (twitter.com/jamesallworth), Harvard Business Review (hbr.org/search?term=James+Allworth&sort=po…)

Podcast Information

• Feed (exponent.fm/feed)

• iTunes (itunes.apple.com/us/podcast/exponent/id826420969)

• SoundCloud (soundcloud.com/exponentfm)

• Twitter (twitter.com/exponentfm)

• Feedback (stratechery.com/exponent-feedback)

• Presented by MailChimp (bit.ly/exponent-mailchimp)