S1.E4 – Liza Gershman on the Path to Photography Success

In Part 2 of this f/22 episode, Zach from the VSCO team continues discussing multi-disciplinary creator Liza Gershman’s (vsco.co/lizagershman) success as a seasoned photographer who has worked with major brands such as Williams Sonoma and Restoration Hardware. With 20 years of experience across diverse genres, Liza offers invaluable advice on maintaining quality work, building strong networking relationships, getting hired for photography jobs, and more. Dive into a conversation filled with practical tips and insightful wisdom to inspire your next steps in photography.

Watch Part 1 of Liza’s f/22 interview to learn about getting your photography exhibited in art galleries.

0:00 — Intro
1:19 — Liza’s Reflection on Her 20-Year Photography Career
3:55 — Staying Relevant Throughout a Lifelong Photography Career
8:09 — Learnings From Wedding Photography, Mentors, & Darkroom Experience
10:25 — Career Advice for Emerging Photographers
13:40 — Quality Photography Work vs. Quality Network
19:19 — Value of Professional Portfolio Reviews (Palm Springs Photo Festival, NYCFotoWorks, PPA)
21:18 — Finding Inspiration From Different Mediums of Art
23:28 — Networking Tips for Maintaining Contacts, Social Media, & More
32:45 — Advice on Navigating Failure & Earning Respect as a Photographer
36:06 — Importance of Tenacity & Perseverance
38:27 — Outro

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