35. Ergo: Pricing Analytics, Fashion Tech and AI, and Naming Your Price with Founder Claire Stepanek

Welcome back to Fashion and Founders the Podcast. My name is Victoria Smith and this week I am joined by Claire Stepanek, the founder and CEO of Ergo.
Have you ever wondered how brands decide on the price of an item. Or why it seems like brands always have a 10% off sale? Maybe you would buy something if it was $25 instead of $28?
Claire is building Ergo, a shopify tool that allows potential customers to make an offer of their best price when shopping. Providing brands with real time pricing analytics and empowering customers to have a voice in the shopping transaction.
If youre used to sending an offer on second hand platforms like ebay or depop Ergo is bringing a version of this to everyday online shopping by allowing customers to tell brands their desired price.
Claire went to MIT and worked at Goldman Sachs, Apple, and Doordash before starting Ergo in 2023. She has so much knowledge to share on fashion tech, fundraising, and more.
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