Marina Larroudé: Reinventing the Footwear Business Model

In this episode, Victoria sits down with Marina Larroude, founder of Larroudé, to unpack how she built one of fashion’s fastest-growing footwear brands by rewriting the rules. Marina shares her journey from interning at Condé Nast to leading fashion at Barneys, and how those experiences revealed the white space that inspired Larroudé. They dive into why footwear is one of the hardest categories in fashion, how vertical integration and pre-orders became a growth engine, and why the brand chose profitability over “growth at all costs.” Marina also offers sharp career advice for early builders, the truth behind “good taste,” what fashion school doesn’t teach, and why progress done daily compounds over time.

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