The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.

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Hosts: Anne Morriss (@annemorriss (instagram.com/annemorriss) | LinkedIn: @anne-morriss (linkedin.com/in/anne-morriss)), Frances Frei (@francesxfrei (instagram.com/francesxfrei/?hl=en) | LinkedIn: @francesfrei (linkedin.com/in/francesfrei))
Guest: Kevin Evers

Links
anneandfrances.com

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