212: Growing an Online Presence in the Software Industry with Philipp Lackner

In this episode, Donn talks with Philipp Lackner about growing an online presence within the Software Industry with Instagram and YouTube.
Shownotes
You'll learn how Philipp went from 0 to over 80,000 followers on Instagram. This was done all organically by posting valuable content every single day to his feed.
You'll also learn how he uses YouTube (as well as Instagram) as a marketing channel for his own course products that he sells via his site.
We wrap up by talking about content strategy, what tools are used, captions and hashtags. This episode is chock full of great info if you're learning how to grow your following online.
Tools that Philipp Mentioned
• Canva (canva.com)
• Adobe Creative Cloud - Photoshop/After Effects/Illustrator (adobe.com/creativecloud.html)
• FreePik - Images and Icons (freepik.com)
• Camtasia (techsmith.com/video-editor.html)
• Later.com - Social Scheduling (later.com/r/donnfelker-626995)
• ContentRow.com (contentrow.com)
Find Philipp Lackner online here
• Instagram (instagram.com/philipplackner_official)
• YouTube (youtube.com/c/PhilippLackner)
• Twitter (twitter.com/plcoding)
• LinkedIn (linkedin.com/in/philipp-lackner-a0b2201b3)
• Website (pl-coding.com)
Donn's Free E-Book on Freelancing/Consulting Rates
• Free E-Book on Freelancing Rates (donnfelker.com/ebook)
Contact
• @fragmentedcast (twitter.com/fragmentedcast) or our Youtube channel (youtube.com/channel/UC7fT84G-G25w7Bdd-e1rnyw/v…)

• @donnfelker (twitter.com/donnfelker) and instagram.com/donnfelker (on Instagram)

• Freelancing for Mobile Developers (donnfelker.com/youtube-channel-from-podcast) (Donn's YouTube)

• kaushikgopal (youtube.com/user/kequinoxed/videos?view=0&…) (on YouTube) or blog.kaush.co (blog.jkl.gg) or @kaushikgopal (twitter.com/kaushikgopal)

• Disclaimer: Many of the links we share to products are affiliate links. They help support the production of Fragmented. Thank you for your support.