Fratello Talks: Can Brand Ambassadors Help Create A New Generation Of Watch Enthusiasts?

Brand ambassadors have long been part of the watch industry. From actors and athletes to musicians and explorers, these familiar faces help bring brands' watches to a wider audience. But can that visibility do more than sell watches? Can it spark interest in horology among people who might never have given the hobby a second thought?
In this episode of Fratello Talks, Nacho, RJ, and Daan discuss the role of brand ambassadors and their potential to introduce watches to a new generation of enthusiasts. We look at what makes an ambassador effective, whether a celebrity connection can translate into genuine enthusiasm, and how these partnerships fit into an industry that increasingly reaches people through social media and popular culture.