156: Google Reveals How Creators Will Prove Their Work Is Real

A conversation with Google’s C2PA and Pixel Camera leads explaining how content credentials work as a “digital passport” for media, tracking how images, video, and audio are created and edited. How this system could become a standard for verifying authenticity in an AI-driven world, what it looks like in real products today, and why widespread adoption across cameras, apps, and platforms is critical. 

Watch the video (youtu.be/07nHoY0KehQ)
Links:
• C2PA overview (c2pa.org)
• Content Credentials explainer (Adobe) (contentcredentials.org)