#104 The Future of Fashion UX: Metaverse, AI & Authenticity with Rachel Rosenson

In this episode of The Future of UX, I’m joined by Rachel Rosenson, a design leader at Zalando, to explore the intersection of fashion, innovation, and emerging technologies. From AI-driven fashion trends to the reality of the metaverse, Rachel shares her insights on what’s hype, what’s real, and how designers can shape the future of fashion e-commerce.
✨ How Zalando’s innovation lab, The Studio, is shaping the next 3–5 years of fashion UX
🛍️ The role of social commerce in fashion and what drives user inspiration
🤖 How AI and automation are impacting fashion e-commerce and design workflows
🎭 Why authenticity and storytelling are critical for designers in the AI era
🌎 The real impact of the metaverse—hype vs. practical applications in fashion
💡 The skills designers need to stay relevant in an evolving industry

Resources mentioned:
Rachel's websiterachelrosenson.com
Find Rachel on Linkedin LinkedIn (linkedin.com/in/rachel-rosenson-55a5a62a)
References:Amy Webb @ Future Today Institute (jaronlanier.com)
Jaron Lanier (jaronlanier.com), fantastic author with incredible website design

Other resources
💻 ✨Waiting list for the AI Academy: 6-week Bootcamp to Learn How to Master AI as a Designer
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👉 0€ AI mini Training for Designers 👈
→⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (patriciareiners.de/sign-up-ai-mini-course)

💌 Newsletter
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Wix Studio:
⁠⁠⁠⁠wix.com/studio⁠⁠⁠⁠ (wix.com/studio)

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