#113 The Psychology of UX – Are We Designing for Minds We Don’t Understand?

In this episode, we’re tackling a question that every UX designer thinks they understand—but do we really?
💡 Are we designing for how people actually think—or just how we assume they think?
We rely on psychology-based UX laws like:
✔️ Hick’s Law (Too many choices slow people down—right?)
✔️ Fitts’s Law (Bigger buttons are easier to click—makes sense?)
✔️ Jakob’s Law (Users expect interfaces to be familiar—of course!)
But what if these rules oversimplify human psychology? What if they don’t apply in real-world situations?
In this episode, we explore:
• When psychology-based UX rules fail in real life.
• Why people don’t always act logically—and what that means for design.
• The dark side of persuasive UX—when psychology is used to manipulate.
• The future of UX psychology—from behavioral AI to brain-computer interfaces.
🚀 Key Takeaway: UX isn’t just about usability—it’s about understanding the human mind beyond the traditional rules we’ve been following.

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