The Secret to K18 Hair's Success with Michelle Miller

People are are always surprised to hear that my brand NATURIUM was acquired by E.l.f. beauty after just four years, but there's a beauty brand that grew even faster: K18 Hair. That's why I'm so excited for today's guest on My Life Online. Michelle Miller is the chief marketing officer (CMO) at K18 Hair and in this episode, she shares her beauty routine, her career background, and some insights behind the success of K18.

Thank you to Spotify for hosting the interview portion of this podcast!

CHAPTERS:
00:00 Intro
01:05 Beauty Favorites
02:58 Career Background
11:13 Joining K18 Hair
20:16 Working with Celebrities & Influencers
21:06 K18 Products
23:08 Building Brand Awareness
24:13 Working with Simone Biles
25:54 Working with Alix Earle
28:29 Working with Sofia Richie
29:26 Working with Dylan Mulvaney
32:38 Subscribe!

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