Hinge tests a more affordable subscription plan to combat dating app fatigue

Hinge introduces a new, more affordable subscription plan with advanced features such as additional filters and customizable location boundaries. The goal is to attract price-sensitive users, particularly women, in a context of growing fatigue towards dating apps. Despite Hinge being one of Match Group's top performers, with a 23% increase in paying users, the sector faces challenges related to user retention and the perception of the value of premium services.
Read on GoYou.it (goyou.it/en/tecnologia/2026/11/03/hinge-tests-…)