#HBRLive: Using Empathy to Develop Products People Adore

#HBRLive: Using Empathy to Create Products People Love

18 Nov 2014

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HBR senior editor Jeff Kehoe talks with Jon Kolko, founder and Director of the Austin Center for Design, and VP of Consumer Design at Blackboard, Inc. They’ll discuss the need to redefine design thinking, as well as concrete methods for creating emotional appeal in new products, and the companies that are doing this well.

Tune in on Tuesday 11/18 at 12PM EST, and make sure to leave any questions in the comments. You can also check out Kolko's book here: hbr.org/product/well-designed-how-to-use-empat…

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