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Harvard Business Review

What It's Like to Make TikToks for a Living | Career Crush

Sonntag, 1. November 2026 · 14 min

MP3

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What It's Like to Make TikToks for a Living | Career Crush

Uploaded 07-07-21

8 Jul 2021

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𝙎𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚 𝙩𝙤 𝘼𝙨𝙘𝙚𝙣𝙙 𝙩𝙤𝙙𝙖𝙮! ✨ youtube.com/c/HBRAscend ✨

I can watch TikToks for hours. I’ve even made a few. But what is it like to make them for a living?

I want to make TikToks for a living
Meet Dave Jorgenson
How do you keep this up everyday?
Does the editor-in-chief approve the TikToks?
A different path for comedy
Learning production in college
"Creative Video Producer"
Pitching TikTok to The Washington Post
TikTok hasn't gotten old yet
Turning your job into something you want

Dave Jorgenson, the “Washington Post TikTok Guy,” shares his journey from interning at The Colbert Report, to making YouTube videos, to becoming the newspaper-hat-wearing TikToker. He chats with Ascend editor Kelsey Alpaio about his creativity process, how he turned his job into one he loves, and how he helped the Washington Post’s TikTok reach almost one million followers.

We’d love to hear from you! Tell us about your content preferences in our 10-minute survey: hbp.az1.qualtrics.com/jfe/form/SV_2ldQ5v6xeoxK…

Watch Dave’s TikToks at tiktok.com/@washingtonpost

Produced by Eliza Laycock, Andy Robinson, and Kelsey Alpaio
Video by Andy Robinson, Kelsey Alpaio, and Eliza Laycock
Editing by Eliza Laycock
Animation and Design by Riko Cribbs and Karen Player

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