Matilda Goad on Balance, Joy and Playful Homeware Design

For homewares designer Matilda Goad, balance isn’t just a design principle – it’s a way of living. Her home is a reflection of that: comfortable and familiar, but full of playful touches.

Growing up in a country cottage, boredom became a lesson in invention. With her grandfather an artist and her mother a fashion designer, Matilda was surrounded by creativity from an early age and developed a strong drive to prove herself.

That ambition runs through everything she does. From designing her iconic scallop-edged lampshade to opening a new hardware store off the Pimlico Road, Matilda has a talent for taking the functional and adding a playful twist.

Her home in London is an extension of her visual identity and the backdrop to some of life’s most significant moments. Both of her children were born at home – one in the sitting room, the other in the bedroom. For Matilda, home is psychological safety: a place that can hold everything.

We talk about sensitivity to environments, using anxiety as fuel, and the discipline required to sustain creative drive. She shares practical rituals to reset, from breathwork exercises to lighting techniques, and the realities of building a business slowly and organically.

This episode is about purpose, momentum and how our homes mirror the lives we’re building.

– Matt

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Matt Gibberd’s book, A Modern Way to Live, is available here: penguin.co.uk/books/320176/a-modern-way-to-liv…

Music by@simeonwalkermusic (instagram.com/simeonwalkermusic)
Identity & design by @lena.winkler.creative.office
Produced by @podshoponline

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