Danielle Bernstein: Buying Back Her Business, Addressing Accusations, & Starting Over

Fashion designer, entrepreneur, and WeWoreWhat founder Danielle Bernstein sits down with Maggie Sellers Reum on Hot Smart Rich for an unfiltered conversation on taking back her life both personally and professionally.

After turning a simple fashion blog into an 8-figure empire and selling her company at just 30 years old, Danielle faced public controversies and the downside of the internet.

In this episode, Danielle addresses the rumors and accusations head-on, sharing what really happened and reflecting on the regrets she holds from that period. She breaks down the reality of ending her relationship, the importance of healthy prenups, and why marriage ultimately functions as a business decision.

Looking ahead, Danielle discusses how she bought back her company, the strategy behind WeWoreWhat’s massive new rebrand, and what it truly takes to start over at 34 while protecting your empire.

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Timestamps:

(00:00) Intro

(02:50) Calling Off an Engagement

(08:39) How Her Breakup Impacted Her Community

(09:46) Does Her Community Affect Her Decisions?

(10:56) How Her Breakup Changed Her Perspective

(11:58) Dealing with Negative Comments

(12:47) Moving On From Her Engagement

(14:09) Experience With Anxiety

(15:52) Who Is Danielle Today?

(17:04) Mentality Toward New Relationships

(19:08) Danielle’s Childhood

(20:41) Shopify Ad

(22:01) SoFi Ad

(23:14) Starting Her First Business

(24:17) When Did It Become Real?

(25:09) Making Money vs. Building Wealth

(25:43) From Influencer to Business Owner

(28:00) What Motivates Danielle?

(28:55) Negotiating Brand Deals

(30:16) Not Everyone Needs a Brand

(31:37) Advice to Influencers

(33:16) Evolution of WeWoreWhat

(33:59) Inside Danielle’s Creative Process

(35:26) Addressing the Controversy

(36:20) Why Speak Out Now?

(39:25) Has Danielle Made Amends?

(39:56) What Danielle Wants People to Know

(40:47) Bilt Ad

(41:51) OSEA Ad

(42:58) What’s Next?

(44:37) Taking Ownership of WeWoreWhat

(46:45) Advice for Women Starting Over

(48:35) Danielle's Investment Philosophy

(51:26) Evaluating Investment Opportunities

(52:18) Future Wealth-Building

(52:50) Final Thoughts

(53:02) Rapid Fire

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Hot Smart Rich: Your Business & Culture Gossip

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Maggie Sellers Reum:

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LinkedIn: linkedin.com/in/sellersmaggie

Locker: wantlocker.com/users/maggiesellers

ShopMy: shopmy.us/maggiesellers

Amazon Storefront: amazon.com/shop/maggiesellers

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