Advice Line with Monica Nassif of Mrs. Meyer's

Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyer.
First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail expansion or content development is best to grow his children’s toy and book franchise. And finally, Ben in Virginia considers options like acquiring a nearby company to grow his chandelier cleaning business.
Thank you to the founders of Encelia Hair, Randimals and Chandelier Cleaning VA, for being a part of our show.
If you’d like to be featured on a future Advice Line episode — where Guy and former show guests take questions from early-stage founders — leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to the founding story of Mrs. Meyer's Clean Day (art19.com/shows/831bd173-0992-41b7-b1eb-112db9…) as told by Monica on the show in 2025.
This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Andrea Bruce and John Isabella. Our audio engineer was Cena Loffredo.
You can follow HIBT on X (twitter.com/HowIBuiltThis) & Instagram (instagram.com/howibuiltthis) and sign up for Guy's free newsletter at guyraz.com or on Substack (guyraz.substack.com).

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