
How I Built This with Guy Raz· Folge 877
Advice Line with Nick Green of Thrive Market
Donnerstag, 8. Oktober 2026 · 45 min
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Shownotes
Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing his sustainable and functional coffee brand. And Riya in Illinois wonders how to build awareness for her app that aids people affected by speech loss.
Plus, Nick’s insights on how AI is changing the way we fill our grocery carts — and how grocers respond to food and nutrition trends.
Thank you to the founders of Blackstrad Concert Attire, Peak State Coffee, and Voice Back for being a part of our show.
And be sure to listen to Thrive Market’s founding story (art19.com/shows/831bd173-0992-41b7-b1eb-112db9…) as told by Nick in 2024.
This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang.
You can follow HIBT on X (x.com/HowIBuiltThis) & Instagram (instagram.com/howibuiltthis) and sign up for Guy’s free newsletter at guyraz.com or on Substack (guyraz.substack.com).
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