Alex Hormozi: Copywriting Masterclass | How I Write

Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system.

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TIMESTAMPS
00:00:00 Intro
00:00:20 Hormozi’s cave
00:05:35 Discovery process
00:12:32 Fix problems using MECE
00:13:43 Marketing “$100M Leads”
00:20:55 Writing for YouTube vs Books
00:27:13 The pain is the pitch
00:31:37 Break down the world into frameworks
00:34:09 10x more effort = 1000x results
00:38:24 Understanding the table of contents
00:49:27 The only app I use to read articles [Readwise Reader]
00:50:53 How to think about your audience
00:54:22 The #1 creator mistake
00:57:58 The business of Hormozi’s books
01:02:04 The love for writing as a kid
01:04:34 Hormozi’s ideal university writing class

ALEX HORMOZI
youtube.com/@AlexHormozi
instagram.com/hormozi
x.com/alexhormozi
acquisition.com

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