Spotting Creative Potential || Troy Carter

Today we welcome Troy Carter to the podcast. Troy is the co-founder and CEO of Venice Music, a technology and media company focused on powering the business of music via distribution, services, and data analytics. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars including Lady Gaga and John Legend. He most recently served at Spotify as its Global Head of Creator Services, overseeing the company's growth strategy for artists and record labels.
In this episode, I talk to Troy Carter about spotting creative potential. Working in the entertainment industry has given Troy an eye for talent, but that’s not all it takes to become successful. Hard work, determination, and letting your personality shine through are also key components. Troy and I talk about musical geniuses and the future of the music industry with the advent of sophisticated AI tools.
Website: venicemusic.co
Twitter: @justcallmetroy (twitter.com/justcallmetroy)

Topics
02:21 The golden age of hip hop
06:50 Spotting creative potential
13:26 East coast VS West coast hip hop
19:16 Discovering Lady Gaga
26:35 Be willing to bet on yourself
29:50 Musical geniuses
36:00 The creative process
41:59 How AI is changing music
49:36 Discovering new artists
53:19 Helping independent labels
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