Why sustainability lies at the heart of leadership

Business resilience depends on recognizing the true costs of profit and changing how leaders measure success.
In this interview with Florian Hoos, Professor of Sustainability and Accounting at IMD, Swiss business leader and environmentalist André Hoffmann explores what it takes to turn that conviction into action.
Hoffmann shares five messages including his core message for business leaders today and tomorrow: taking nature seriously is part of running a successful company.