Strategic Intent: Celebrity Marketing In The Age Of Promo Crackdown

Can a celebrity campaign still work for a drug company when the FDA is watching every word? In this episode of Strategic Intent, Frank Watanabe, CEO of Arcutis Biotherapeutics, discusses the company’s latest brand awareness push and what it takes to commercialize a topical dermatology drug in an increasingly scrutinized promotional environment.​​

Commercial strategies, ad campaigns, dermatology