7-Fig Personal Brand Strategist: 3 Steps To Build a Brand Rooted in Who You're Becoming (Not Just What You're Selling)

How Can I help you? I (docs.google.com/forms/d/e/1FAIpQLScMZYiXq5WopG…)n this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.

They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.

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Episode Breakdown:
0:00:00 A journey of transformation and deep honesty
0:08:36 Personal vs. corporate brand misconceptions
0:11:13 Insights into seven and eight-figure entrepreneurs
0:14:25 Not everyone has what it takes, do you?
0:20:13 Your only real advantage in the age of AI
0:27:57 The framework to unlock your voice and brand
0:36:38 Put yourself out there and be willing to suck
0:47:02 How to get started creating content
0:51:06 The line between authenticity and transparency
1:02:34 Building your personal brand while still employed
1:07:26 Signature assets and the power of familiarity
1:09:22 Evolution, self-compassion, and the Five Minute Journal

From Our Guest:
Website (mikekim.com)
LinkedIn (linkedin.com/in/mikekimtv)
Youtube (youtube.com/@RealMikeKim)
Instagram (instagram.com/mikekim)
Get the books, You Are The Brand (youarethebrandbook.com) and Own Your Brand, Own Your Career (ownyourbrandbook.com).
Listen to the You Are The Brand Podcast (mikekim.com/show).
Watch Mike's mom reacting to Mike's book for the very first time here (youtube.com/shorts/OT4mHjsXnrI).
Listen to Mike's podcast episode on reconciling his relationship with his father (youtube.com/watch?v=c3xfIXgoB5A).

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