Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales

Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives.
Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long after the conversation ends.
You'll learn how to clarify and repeat your 10% message, how to prime your audience before your key idea lands, how to trigger memory retrieval through environmental cues, and why complexity, not simplicity, keeps audiences engaged longer.

Chapters:
00:00:00 Why 90% of Your Message Disappears After 48 Hours
00:07:36 How Memory Forms, Consolidates, and Gets Retrieved
00:09:49 The Priming Effect: Getting Brains Ready to Remember
00:20:36 Cognitive Ease: Understanding Supporting Points
00:23:08 Encoding, Consolidation, and Retrieval of Memories
00:29:11 How to Capture Attention
00:37:09 Faces in Ads Don't Always Help You
00:46:08 Carmen's Journey to a Double PhD
00:48:59 Having Chemistry with Your Message
00:56:59 How Memory Influences Decisions
01:00:46 Pivoting Your Brand Without Losing Your Audience
01:05:50 Complexity Keeps Audiences Engaged

From Dr. Carmen Simon:
Website (enhancive.com)
LinkedIn (linkedin.com/in/drcarmensimon)
Books (enhancive.com/books)

Mentioned in this episode:
Apple Intelligence Advert: youtube.com/watch?v=a6RX9kJ01Kw
Story Selling versus Data Selling: youtube.com/watch?v=Udgvfulyjb4

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Produced by Ideablossoms (ideablossoms.com)