TechEd #1: Natura's Path to Clean Core and AI Agents

Recorded live at SAP TechEd 2025 in Berlin, this episode brings a firsthand look at one of Latin America's most ambitious SAP transformations.

Michael Uhlig, Solution Architect at Natura — the iconic beauty company behind the Natura and Avon brands, with 3.1 million consultants across eight countries — shares with host Fernanda Rodrigues the story behind "T4all" (Transformation for All): a full greenfield SAP Cloud ERP implementation covering five factories, 16 distribution centers, two brands, and eight countries.

Michael explains why Natura chose greenfield over lift-and-shift, how a clean core mindset shaped every design decision, and what lessons from the Ecuador pilot reshaped their approach before tackling Brazil, their largest and highest-risk operation. He also walks through Natura's parallel AI journey: activating Joule across SAP S/4HANA Cloud, building early AI agents, establishing governance with AI Agent Hub, and pioneering a "Digital Twin" concept to free knowledge workers from repetitive questions and give them space to think strategically.

If you're wondering where to start your own transformation, Michael's advice is simple: just start.

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